KIND OF STAY
Places worth staying in.
A curated collection of hotels, guesthouses and retreats with atmosphere. For people who don’t just want to sleep somewhere while on the road. For people looking for places that stay with them.
Many hotels are good.
Only a few stay with you.
What stays is a feeling.
Not because of the size of a room. Not because of the number of stars. But because of a feeling. The light in the morning. The calm between arrival and departure. A lobby where you stay longer than planned. Or a place that feels right straight away.
What Kind of Stay is.
Kind of Stay is not a collection of hotel reviews. No rankings. No best-of lists. But a curated collection of places with atmosphere, character and quality of stay.
Places that are more than an overnight stay.
About me
Hi, I’m Katja.
Entrepreneur, frequent traveller and regular hotel guest. Over the past few years, I have spent countless nights in hotels – for projects, breaks, spontaneous weekends and longer stays. Most often together with my dog, Lotta.
As a result, I have developed a perspective on hotels that goes beyond room categories and star ratings. I am interested in places that are more than just a place to stay. In atmosphere. In spaces. In the feeling of wanting to stay.
Travelling with Lotta
Natural hospitality
How natural does hospitality feel? I often experience places together with my dog Lotta — and that fundamentally changes the way I see a house.
Relaxed stay
How relaxed is a stay, really? That question takes on a completely different meaning when you are not travelling alone.
Feeling welcome
How welcome do you feel — whether you arrive on two legs or four? A perspective that is missing from many hotel platforms.
What I Pay Attention To
Every stay leaves an impression. Sometimes it’s the light. Sometimes the quiet. Sometimes it’s a detail you only notice on a second look. I pay attention to the things that rarely appear in star ratings.
Atmosphere & Light
The morning light. The mood of a room at different times of day.
Rooms & Materials
How a room is designed. Which materials are used. What you touch and feel.
Calm & Quality
The quiet between arrival and departure. The quality of the stay beyond checklists of amenities.
Hospitality & Character
How a place welcomes you. What it conveys. Whether it has a character of its own.
And in the end, it comes down to just one question: Would I want to stay?
Curated & personal
Selected Stays
Every stay is based on my own experience. I spend time there. I observe. I work. I read. I arrive. And I always ask myself the same question:
Would I come back?
What that means
- No sponsored quick visits
- No one-night stays
- No rankings
- Only places I have experienced myself
For Hotels & Hospitality Brands
For Hotels
We don't sell rooms. We tell the story of a place.
Kind of Stay works with selected hotels, guesthouses and hospitality brands that want to make their atmosphere visible. We don't just show what a place looks like. We show how it feels. Through editorial features, visual storytelling and atmospheric hotel portraits, we create content that goes far beyond classic hotel photography. Calm. Timeless. Observational. Always with the aim of making the character of a house visible.
Editorial Hotel Features
Atmospheric texts and hotel portraits that tell the story of a property’s character.
Photography
Visual content that conveys mood – not just rooms.
Reels & Social Content
Moving images and social media content for Instagram and other platforms.
Website & Brand Communications
Content for the website, social media and the entire brand communications of a house.
Who Kind of Stay is for
Not every property is a fit for Kind of Stay. And that is exactly why the right partnerships work.
Boutique Hotels
Small, characterful properties with their own identity and point of view.
Design Hotels
Properties where design and atmosphere play a central role.
Independent Hotels
Independent properties that tell their own story.
Guesthouses & Retreats
Places of retreat with depth - for guests looking for more than just a night's stay.
Distinctive Holiday Homes
Exceptional stays with character and a sense of comfort.
Hospitality Brands
Brands with a point of view that want to make their atmosphere visible.
Contact
Would you like to introduce your hotel, or do you think your property could be a fit for Kind of Stay? I’d be delighted to hear from you.
KIND OF STAY
Editorial hospitality stories for places worth staying in.
hello@kindofstay.com · @kindofstay
© 2026 Kind of Stay